· ReviewBoost Team · local-seo · 1 min read
Drip-Feed Strategy: The Optimal Pace for Google Reviews
A practical, risk-aware pacing plan that keeps reviews natural, improves stick‑rate, and lifts Google Maps ranking.
Why pacing matters
Google’s local system evaluates behavioral signals. Sudden spikes from new or low‑trust accounts can trigger filters and removals. A steady, human pattern is safer and converts better.
Recommended cadence (guidelines)
- Micro/solo business: 2–4 reviews/week for 2–4 weeks
- SMB single location: 3–7 reviews/week for 4–6 weeks
- Multi‑location or high traffic: 5–12 reviews/week, phased by location
Notes:
- Spread posting days and times; avoid “batch” drops
- Mix short/long texts, ratings, first‑time vs returning customer tone
Content variety and geo relevance
Add natural references to service, neighborhood, and city (“haircut in SoMa”, “brunch near Shibuya”). This improves topical relevance and click‑through.
Monitor and adjust
Track stick‑rate, rating delta, new discovery queries, and impressions in GBP Insights/Search Console. If removals increase, slow velocity and diversify content.
Quick checklist
- Define target rating and timeline
- Set weekly drip plan by size and competition
- Prepare 15–40 varied, geo‑relevant review angles
- Review owner‑reply templates with keywords
- Inspect weekly and adjust pacing