· ReviewBoost Team · local-seo · 1 min read
Review Velocity: Why Drip‑Feed Pacing Wins on Google
A practical guide to pacing reviews safely — natural timing, higher stick‑rate, and stronger local SEO.
Why velocity matters
Bulk‑dropped reviews are easy to detect and often get filtered. A gradual schedule that mirrors real customer flow dramatically improves stick‑rate and safety — and sends healthier signals to Local SEO systems.
Recommended velocity bands
- Micro/solo: 2–4 reviews per week for 2–4 weeks
- SMB single location: 3–7 reviews per week for 4–6 weeks
- Multi‑location/high traffic: 5–12 reviews per week, phased by location
Tips:
- Spread days/hours; avoid same‑time bursts
- Mix short/long texts, new/returning customer tones, and service contexts
What to measure weekly
- Stick‑rate (kept vs. removed)
- Rating delta and recent review distribution
- Discovery queries + impressions in GBP/Search Console
- Share of reviews mentioning local areas/services
Common pitfalls to avoid
- Sudden spikes after long inactivity
- Over‑templated content with repeated phrases
- Low‑trust accounts posting multiple reviews in minutes
Checklist
- Define target rating and timeline
- Set weekly drip plan by size and competition
- Prepare 15–40 geo‑relevant review angles
- Draft owner‑reply templates with keywords
- Inspect weekly and adjust pacing